Disruptive Strategy Versus Tortoise Strategy

A recent business ‘buzzword’ that is now bandied about is the word ‘disruptive’. A quick check on the word will give you 103 Million results. Most often in business we now speak about ‘Disruptive Technology’ leading to ‘Disruptive Strategy’ leading to ‘Disruption of Industries’. A disruptive technology is one that displaces an established technology and[...]

Be Wary of Negative Communication

When you read the daily newspapers and look at local and international television news, one cannot help but come away with a very dim view of the state of the world. Recently I read an article in the local newspapers referring to the ‘massive housing shortage’ and it got me thinking of the impact of[...]

Strategic Marketing In A Changing Market

Marketing experts tell us that times of market change usher in opportunities for newer or smaller players to upend established market leaders by finding new services to meet the new conditions. Trinidad & Tobago Real Estate Market is going through one such change. Within the last couple of years we have moved from a seller’s[...]

Two Doves and Making Customers Happy

A few weeks ago, a large, white tip tail dove made her nest on one of the rafters of our roof. This was followed by two young chicks squawking in eager anticipation of food, whenever the mother returned to her nest. We in the house watched steadily the development of the young birds as they[...]

Digital Advertising or Traditional Advertising

Recently much to the surprise of everyone in the Advertising Industry, there appeared in the news, an investigation into Sir Martin Sorrell, the talkative head of the Global Advertising giant, WPP Group. This was followed a few weeks later by his resignation. As the head of WPP he had good insights into what was happening[...]

Climate Change

Within the past year the issue of Climate Change has come to concern me because of the experiences of many persons close to me. First, a close friend of mine lost his house and his business in St Maarten due to the devastating hurricane Irma. Then another close family member decided to temporarily take in[...]