Marketing Your Real Estate Practice with a One Page Marketing Plan, at little of no cost
Today’s Real Estate market is very competitive and would be clients have a range of agents from which to choose. Whether you are a one-person independent Real Estate Agent or part of a Broker Team, you must have an individual Marketing Plan to help you stand out in a crowded field. Before going off and […]
“Nudge Theory” and How to use it in your Real Estate Practice
Richard Thaler, the father of “nudge theory”, has been awarded the Nobel Economic Prize for 2017. His concept is a relatively simple idea that overturns decades of economic theory assumptions. For years, economic theory was built on the assumption that people act in their own financial self-interest. Well research has shown that we do not. […]
Climate Change is Here, Let’s Prepare
Climate Change is Here, Let’s Prepare Are you as astounded like me with the: Record heat wave in October An Unusually dry October Unusually Rough Seas Unusually High tides If these are the first salvos of ‘Climate Change’ then we are in for some serious challenges. And this is significantly important for the Real Estate […]
Making Sales Plans & Sales Reports Work for You
Making Sales Plans & Sales Reports Work for You One of the most tedious tasks for Sales Managers is to get Sales Agents to prepare Sales Plans and Sales Reports. There seems to be universal avoidance by Sales Agents to complete their Plans and Reports. There are so many excuses: I am busy I am […]
Mobile Internet Technology is Changing the Real Estate Industry
Mobile Internet Technology is changing the Real Estate Industry Recently I had the good fortune of meeting with an old friend who is now a senior executive at a leading Canadian bank, that operates in T&T. And what he told me had me thinking. To paraphrase him ‘Banking is now a technology business and most […]
Financial Literacy
A Real Estate Professional must posses a good working knowledge of Financial Principles. Investing in Real Estate either as a home or as a money making venture is basically a financial decision. The Real Estate Agent acts as a financial advisor to both the seller and the investor. Both parties look towards the agent for […]
Lessons from the Book ‘Great By Choice’ by Jim Collins and Morten Hansen
Jim Collins, is a best-selling Business Author and Business Consultant who wrote the best-selling business classics: Build to Last Good to Great Great by Choice His first two books ‘Built to Last’ and ‘Good to Great’ went on to become global business classics. In his most recent book ‘Great By Choice” he gives advice to […]
Standing on the Shoulders of Giants
The quickest way to achieve success in your Real Estate practice is to find someone who has achieved success in Real Estate and use their process of attaining success as a model. Steve Jobs was quoted, as re-quoting Picasso, when saying “Good artists copy, Great artists steal”. By this, we think he meant that great […]
Selling is a Process because Buying is a Process
Buying a Property is usually the biggest purchase most of us will make in our lifetime. Be aware that making this large purchase is a complex process that goes through many stages. And in tandem with this buying process is an equally complex selling process. Very often new agents mistakenly believe that selling is just […]
Great Service to the Buyer is a Key to Success as a Real Estate Agent
In a previous article, we highlighted the fact that, the key to success as a Real Estate Agent is excellent service to your customers. The article went on to detail the components of excellent customer service a Real Estate Agent is expected to render to the seller of the property. In this article, we will […]