Social Media is just One Stage in the Decision to Buy a Property

Recently I posted on the Facebook page the successful use of Instagram by some international Real Estate agents to sell their properties. Subsequently, I met a Real Estate Agent who proceeded to tell me that ‘Social Media sales’ is all hype, and his efforts on the platform were not generating any success.I listened attentively to […]

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Mobile Real Estate Lead Generation 2019

Recently I was engaged to give a one-day workshop on lead generation. As I sat there listening to my introduction, detailing my work profile and highlighting the number of years I have been working in Sales & Marketing, it suddenly struck me that most of what I was going to speak about I learned in […]

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Disruptive Strategy Versus Tortoise Strategy

A recent business ‘buzzword’ that is now bandied about is the word ‘disruptive’. A quick check on the word will give you 103 Million results. Most often in business we now speak about ‘Disruptive Technology’ leading to ‘Disruptive Strategy’ leading to ‘Disruption of Industries’. A disruptive technology is one that displaces an established technology and […]

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Business Planning

As we approach the end of the year our minds turn to the New Year and with it our hopes for a better 2019. This year particularly so when we consider the slow economy coupled with devastating natural disasters and the closure of a major industry. The New Year offers hope and a chance to […]

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A Mindset of Growth for 2019

As we approach the end of a challenging year and prospects of an equally difficult New Year it is important that we transform our Real Estate practice to one better suited to the new environment. No one knows how 2019 will unfold but there are socio-economic factors that have a very high probability of influencing […]

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Be Wary of Negative Communication

When you read the daily newspapers and look at local and international television news, one cannot help but come away with a very dim view of the state of the world. Recently I read an article in the local newspapers referring to the ‘massive housing shortage’ and it got me thinking of the impact of […]

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Tips For Purchasing A Home

Buying a home is probably the largest single investment you will make in your life. It can be intimidating and.

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Emerging Trends In Home Ownership

“A man’s home is his castle”. This is a popular phrase that captures how most of us feel about our.

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Guidelines To Purchasing A Home

Everyone dreams of owning their own home, but for a first time home-owner the task may seem overwhelming. While transactions.

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