Recently I had the good fortune of attending a Leadership conference by the author and best seller of the book ‘Everyone Leads’, Chris Lowney, a one-time Jesuit seminarian and a former managing director of JP Morgan. At the conference Chris lead us through the evidence that we are living through times of hyper-change, in many […]
Recently I came across a Blog post by Bill Gates. In it he addressed one secret he learnt from associating with Warren Buffet, now the world’s third richest man, (Bill Gates is the second). The secret is Warren Buffett spends about five to six hours a day reading. This is not to say he has […]
‘We are Ladies and Gentlemen Serving Ladies and Gentlemen’ is the motto of the Ritz Carlton Hotel chain and it is credited to Horst Schulze, co-founder of the chain of upscale hotels that is world renowned for its excellent customer service. He recently shared the secrets of his success in a book titled, ‘Excellence Wins’.As […]
Recently I completed reading Seth Godin’s book, ‘This is Marketing’, and I thought I would share a few gems from the book, with you, in the hope that it can help you improve your Real Estate Marketing. His thesis is that Marketing has changed but practitioners haven’t adapted their marketing efforts, with the result that […]
Marketing is changing fast, but implementing slowly. Having a daughter in Marketing and Advertising production in the UK, at the leading Marketing Group in the world, I have a front seat at the developments in Marketing & Advertising. One thing strikes me, the globalization of marketing and yet the personalization of marketing. Because of the […]
In a recent post to the Facebook page I suggested that Real Estate Professionals should embrace i) Technology and ii) the Regional (Caribbean) market to drive business growth in the New Year.In this article I would like to expand on these two initiatives. Without doubt digital technology is the biggest driver of business growth globally. […]
Recently I posted on the Facebook page the successful use of Instagram by some international Real Estate agents to sell their properties. Subsequently, I met a Real Estate Agent who proceeded to tell me that ‘Social Media sales’ is all hype, and his efforts on the platform were not generating any success.I listened attentively to […]
Recently I was engaged to give a one-day workshop on lead generation. As I sat there listening to my introduction, detailing my work profile and highlighting the number of years I have been working in Sales & Marketing, it suddenly struck me that most of what I was going to speak about I learned in […]
As we approach the end of a challenging year and prospects of an equally difficult New Year it is important that we transform our Real Estate practice to one better suited to the new environment. No one knows how 2019 will unfold but there are socio-economic factors that have a very high probability of influencing […]
As we approach the end of the year our minds turn to the New Year and with it our hopes for a better 2019. This year particularly so when we consider the slow economy coupled with devastating natural disasters and the closure of a major industry. The New Year offers hope and a chance to […]
