One of the challenges in starting a new career as a Real Estate Agent is marketing oneself. Even the word marketing today can be somewhat confusing. Many think it has evolved into ‘Digital Marketing’. But does the phrase Digital Marketing mean the same as Marketing?The literature defines Digital Marketing as a component of marketing that […]
Recently talking to a good friend of mine, who happens to be a doctor specializing in public health, I shared how difficult it is, for all of us, to cope with the new realities of the Coronavirus. She immediately responded that the problem is we want to go back to the old ways of doing […]
One of the books I have added to my pandemic lockdown reading list is Jim Collins #1 Bestseller, ‘Good to Great’, which has sold over three million copies. He promotes it as a prequel to his other bestseller ‘Built to Last’. It is the result of over 15,000 hours of research on what it takes […]
Although interpersonal communication is mankind’s greatest accomplishment the average business person does not communicate well. Eighty percent of the people who fail at work do so for one reason: they do not relate well to other people. One’s productivity as a Real Estate Agent is greatly enhanced by the ability to communicate well. Our weak […]
One of the benefits of the Coronavirus pandemic is the speed at which businesses switched to an online model. Almost overnight we had online religious services, with attending rule changes to facilitate the online model, the University of West Indies switched to online classes and exams, the Legal System went online with cases being heard […]
As we begin resumption of our Real Estate practice after the pandemic lockdown, many of us will be thinking of resuming our way of work. However many things have changed, chief among them are i) There are new Protocols for Real Estate in keeping with proper health guidelines ii) The economy has changed and bank […]
Dear Members: We hope this message finds you well and safely distanced. This period of isolation is so important to how, as a country, we come through the COVID-19 pandemic. Essential Workers As you know, real estate agents are not considered “essential workers” and therefore not permitted to go out and practice real estate at this time. Not only are […]
As I write this article I am at home under lockdown from the Coronavirus pandemic. Normally I would write these articles at my office. I, like so many others globally, have been forced to adapt from a commute to office to a stay at home office. Our company also offers training at our training room […]
As we start 2020 after many years of lacklustre Real Estate business, we are tempted to adopt a pessimistic outlook, but this is exactly what we do not need. There are many positive signs, if embraced, can lead to us to having a very good 2020. The market for Real Estate seemed to have bottomed […]
In the book, ‘Marketing Services’ by Leonard L. Berry and A. Parasuraman, they detail ‘An Integrative Framework for Marketing Services’ such as Real Estate services. Their central argument in the book is the essence of services marketing is service. Service quality is the foundation of services marketing. They highlight the importance of customer-friendly service designs. […]
